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We need change

The document discusses the limitations of traditional market research methods and argues for more ethnographic approaches that seek to understand consumers' unconscious motivations. It provides several quotes highlighting how people are not always rational actors and do not always know what they want. Better insights come from observing people in natural environments rather than direct questioning.

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We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change
We need change

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